Congratulations to our Minority or Woman-Owned Business Category Winner

Melissa Crook

Sticky Fingers Vinyl

Denton, NC

3 YEARS SELLING ON EBAY

7 EMPLOYEES

Here's My eBay Small Business Success Story

As a newly single mother with four children to support, Melissa needed to find a way to financially support her family while still maintaining the flexibility to care for them. Melissa scraped up the most money she could find, $250, and started Sticky Fingers Vinyl out of her backyard. Three years later, Melissa now operates a 11,000+ sq. ft. warehouse with six employees – and her business selling vinyl product to crafting and sign professionals is thriving.

Why did you first start selling on eBay?

I was a struggling single mom with three kids when my best friend unexpectedly passed away and I chose to adopt her daughter. Providing for all four of my children was my goal and eBay allowed me to be home with them while generating an income.

Share a fun fact about yourself/your business.

I chose the name, Sticky Fingers Vinyl, originally as a joke. With my last name being Crook, I have heard jokes my entire life and my comeback has always been, "you have finally found an honest crook." The name was also fitting since vinyl is sticky, so, it seemed like the perfect name!

How has selling on eBay contributed to your success?

eBay is the foundation of my business. I don't have a business degree or special training, I operate by a simple formula for success: sell quality material, stand behind my products and give excellent customer service. The resources provided by eBay for seller development helped me to identify areas of my business that needed improvement or enhancement to adjust my listings without extensive research.

What is your proudest business moment on eBay?

I remember sharing my excitement with my children at dinner when I sold $100 in a single day with 35 orders. At that time in my life, $100 was HUGE!! That fueled my motivation to invest more and work harder to see just how high that single day total could reach. Today, we process and ship over 300 orders per day and I still passionately strive to increase that limit even higher.

What was the most memorable item you've sold on eBay?

A new customer contacted me with a question about the material she just purchased. During our conversation, I learned the vinyl was to make decals as a fundraiser for a child with cancer. I fully refunded her purchase plus donated any other materials she would need for her mission. This was one of the most memorable items I sold – and for a good cause.

Where does the inspiration for your business come from?

The vinyl we sell helps other small businesses and entrepreneurs create crafty and unique items. I thrive on my customers success and am privileged to be a small part of it. We are always looking for ways to offer more to our customers so their businesses can grow.