Smart Tools for Listing Products

Want to know when to list something and how much to ask for it? Try these handy market research tools:


  • Terapeak
  • HammerTap
  • Andale
  • eBay Marketplace Research

After collecting ’60s music and memorabilia for three decades, R. Klaassen is using eBay to turn all those memories into money. Key to his efforts are market research tools that help him determine what’s likely to sell and for how much, what the best dates and times are to list certain items, and other valuable information.

Case in point: a Pink Floyd 45 rpm record he recently decided to part with. “I didn’t know what to expect,” says

Klaassen of Los Angeles. “I was hoping for something in the hundred-dollar range.” Typing “Pink Floyd” into a market analysis tool from Terapeak revealed to Klaassen that Sunday listings did better than Tuesday listings, listing an item at 10 a.m. beat listing it at 5 p.m., and 10-day auction-style listings fared better than those lasting only seven days.

Klaassen (eBay User ID: heineken) fine-tuned his listing accordingly. The result: He sold the record for $285. “It’s quite nifty,” Klaassen says of his market-research capabilities. “Rather than just grabbing an LP or 45 off the shelf [to sell], I immediately go to Terapeak and look for sales history.”

Similar market research tools, both from eBay itself and from third parties that license data on sales closed on eBay, can help many businesses on eBay outperform expectations. Victoria, British Columbia-based Terapeak starts with data licensed from eBay and allows sellers and buyers to conduct research such as looking back at completed items over extended periods of time to find price trends for specific products. “If you sell Nike Air Jordans on eBay, you can go to www.terapeak.com, type in ’Nike Air Jordans,’ and find out how they have been doing [over] the past 30 days,” says Dave Popowich, Terapeak’s marketing coordinator. The online subscription service costs $16.95 per month and provides trend data going back as far as a year in some cases.

HammerTap’s DeepAnalysis market research software runs on a user’s own PC. For $17.95 monthly or a $179.95 annual license fee, HammerTap can do a number of powerful analyses, such as studying how starting prices relate to bids and determining which category is best for an item based on the number of bids or selling prices in different categories, says Jen Cano, director of PR at the Orem, Utah, company.

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