eBay Sellers Challenge Director's Toolkit: Tips On Making Your Video

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Make a Plan


  • Have a planned opening and an idea of where you would like to end. The rest should flow from there.

Tell your story–loud and clear


  • Be conscious of background sound, and try to control it as much as possible.
  • If possible, don’t use the built-in microphone. Most cameras have tiny, low-power microphones. But you’ll achieve far better results with an external mike.
  • Also, make sure your camera has an audio input. For a close-up, one-on-one story like this one, a lapel mike, the kind often seen worn by newscasters, is best.

You’re the star–find your spotlight


  • Plenty of light will make an incredible difference in the quality of your video.
  • Shooting outside will give the best results, but if you’re shooting inside, try to turn on as many lights as possible and bring them close to your video subject–you.
  • What may look like enough light to your eye is often not nearly enough for your camera. A 60 watt lamp may give the room a soft glow, but it will make your video muddy and unwatchable.
  • A great way to make your subject brighter is to use a lamp coming from the direction of the camera to provide “fill” light for the subject.
  • Also, keep in mind that natural light coming from a window is more flattering than overhead light. But don’t shoot against a window. Otherwise, there will be strong backlight, which creates silhouettes. If necessary, close the curtains.
  • If your camera has a manual exposure button, use it–this brightens everything.
  • Shoot at eye level, or slightly above. Just like you see on the TV news, a nice head and shoulder shot is especially good in interview situations.
  • Turn off the autofocus function. It’s very hard for the lens to lock on when light is low, so it will continuously hunt--not pretty.

Focus steady


  • Keep your camera as steady as possible. Place it on a table or some other fixed surface, or better yet, use a tripod.
  • Things like breathing and slight body movements are exaggerated on camera. The result can be video that looks more like a roller coaster ride. So a tripod can make your video look more professional. You’ll be amazed at how much better it looks.
  • Even if your camera has image-stabilization features, they can’t compare to the physical stability of a tripod.

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